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Your productis good.Your blogprobably isn’t.

Pullquote is a small content consultancy for tech companies with strong opinions. Your product makes a statement; so should your blog.

Book a 20-minute call
The New York TimesWIREDZapierLeadDevPopular Science

What we do

Two ways to make the words catch up with the product.

01 / Execution only

Your strategy.
Our writers.

When you already know what you need to say but just need the people to say it. Great copy, on time, no budget overrun. You give us the brief, we give you a publication-ready post.

For in-house teams with a clear content plan and not enough time.

02 / Strategy + execution

We plan.
You approve.
We deliver.

Full content audit, competitor analysis, and a plan. Search and AI optimized, without writing for the robots. If you’ve been let down by a content consultancy before, this is the option for you.

For overworked CMOs who need it done.

How a project runs

Five moves. No mystery.

  1. 01

    Intro call

    A quick call. The word “discovery” was deleted.

    Twenty minutes. We figure out what you’re trying to do, what you’re working with, and if we can do what you need. If it’s not a fit, we say it on the call.

  2. 02

    Audit or brief

    Working brief before drafting.

    For Execution Only, you send the first brief. For Strategy + Execution, we do a four-week audit of your existing content, competitors, and market then pitch the plan.

  3. 03

    Draft

    A strong point of view.

    A writer on our roster with experience in your space takes the brief and files a draft. Our editorial team checks it over before it gets sent to you.

  4. 04

    Editorial pass

    Point first. Polish second.

    Revisions with your team. Intensive at first so we learn what you like. A light pass once we’ve locked in our working relationship.

  5. 05

    Delivery

    ready-to-publish.docx

    Clean copy, ready to go. Your team loads it into the CMS.

Selected engagements

Work with weight.

01AI infrastructure / Executive communications

Nasdaq-100 AI infrastructure company

Name under NDA — a European cloud provider spun out of a large internet company, expanding AI infrastructure globally.

Deliverables included executive communications, technical blog posts, and press releases. Basically turning the dev and infrastructure teams’ technical achievements and spec sheets into communications suitable for the media, investors, and regular humans.

02SaaS / Lead AI writer

Zapier

Workflow automation for millions of small businesses and technical teams with one of the largest content operations in B2B software.

Main AI writer for Zapier’s blog driving millions of page views each month.

03AI infrastructure / Executive communications

Nasdaq-100 AI infrastructure company

Name under NDA — a European cloud provider spun out of a large internet company, expanding AI infrastructure globally.

Deliverables included executive communications, technical blog posts, and press releases. Basically turning the dev and infrastructure teams’ technical achievements and spec sheets into communications suitable for the media, investors, and regular humans.

04SaaS / Lead AI writer

Zapier

Workflow automation for millions of small businesses and technical teams with one of the largest content operations in B2B software.

Main AI writer for Zapier’s blog driving millions of page views each month.

Pullquote’s editorial standard.

A technology writer with two decades of bylines in the publications your audience trusts—and top-performing work on the biggest blogs in SaaS.

We write for engineers, their bosses, and the people who don’t know what an API is yet.

Bylines include The New York Times, WIRED, Zapier, LeadDev, Popular Science.

Editorial lead — Harry Guinness

The next piece starts here.

Let’s make
something worth
reading.

© 2026 Harry Guinness. Pullquote is operated by Harry Guinness.Privacy